10 Step Five: Who is Listening? Tracking Your Message

Tracking your reach is an important way of knowing if people are listening to your message and who they are. There are many online platforms that have built-in analytical tools to help you track your viewership.

1. Track Your Own Message

Here are online analytics tools that can help you measure how many people download your campaigns logo, post photos documenting an action organized by your organization, share your video on their bog or send emails about your campaign.

  • Blip.tv video dashboard:  The Blip.tv video dashboard allows you to automatically cross-post a video and track its activity on other video services such as YouTube, DailyMotion, or Vimeo, and to the micro-blogging site, Twitter.
  • Google Analytics:  Google Analytics allows you to measure how many people visit your website, which websites they were referred from, how long they spent on your website, what pages they read, and on what page they clicked out of your website. You need to be able to add a JavaScript code generated by Google to your website in order for Google Analytics to track your visitors.
  • Email alerts:  Many social network sites allow you to receive emails notifying you when new people add you as a friend or contact, comment on your content, or send you a private message. If you dedicate an email account to these alerts, you can share them with others in your organization, and avoid overloading your regular email account.
  • AWStats/JAWStats:  AWStats is a free and open source web traffic analytics tool, which can track how many people visit your website
  • ClickHeat: ClickHeat is a free and open source web application that generates visual representations of where people click when visiting your website, so that you can see what parts of the page are most interesting, easy to read, or effective in getting your visitors to act.

2. Track the issue you are looking to change

The Justpublics@365 Stop-and-frisk series used the hashtag #stopandfrisk as well as #jptopicseries to track current news, organized forms of action and to connect to other individuals an organizations working on this issue. Here are some tools that you may use to track issues online and stay up to date with developments that you can respond to.

  • Google Alerts: Google Alerts supports you to search for any coverage of an issue, in digitized print media as well as in online-only media and blog posts. By signing up for alerts via email or RSS feed, you can get updates as they appear.
  • RSS Readers (such as Netvibes, Feedly or Reeder): Allow you to subscribe to any syndicated (RSS) content published on websites (such as blog posts, podcasts or videos) and see it as soon as it is posted.
  • Twitter: You can track replies to your messages, and track keyword searches by hashtag (#), which makes relevant posts easier to find.
  • HootSuite: HootSuite has built-in analytical tools to track how many people quote, or reply to, your Twitter posts.

(Adapted from: https://archive.informationactivism.org/en/basic5


Imagining New York City After Stop-and-Frisk Copyright © 2014 by JustPublics@365. All Rights Reserved.


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