6 Step Three: Collaborative Working

A good networking-building tactic will help you expand your audience, help you engage volunteers, track attendance at events and assist in the distribution of information as well as manage your supporters.

Meeting people in person and introducing your campaign is a great first step, but how do you keep them interested in a digital world? And how do you reach people who you don’t have the time, resources or chance to meet in person?

You can do this by:

1. Creating a database

Start by creating a spreadsheet using Google documents (or if your budget allows, Constant Contact) of contacts. Include tabs with their names, basic contact info, where you met them, their interest level, and what kind of stakeholder you think they may be.

2. Recruiting new Supporters

You can convince individuals and organizations to get involved in your project by attending conferences and the like, but it is also a good idea to engage those who find your work online. You can do this by: including a link to your cause/website in your email address, create a contact form on your website or newsletter, and create a Facebook or Twitter hashtag that represents your organization/cause.

(Adapted from http://howto.informationactivism.org/.)


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